You deserve a clear way to communicate what you do so you can show up confidently, speak genuinely, and make real connections with your ideal clients.
Given that you're really good at what you do - it can feel especially frustrating when it feels difficult to explain what is unique about your work.
There is a way to differentiate yourself from your competition that won't make you sound salesy and pushy when you tell people about your offer.
You don't need more self-discipline or courage to "just put yourself out there" - you simply need to solve the problem with your messaging and get coaching support to help you get out of your own way and move forward.
Are you ready to build a business around your expertise? Fill out an application to work together to get started.
build a business around your expertise
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You’re ready to grow your business and put yourself out there - but it feels like you've got one foot on the gas and one on the brake.
You know your clients appreciate you -- but it's hard to articulate exactly what makes you so good at what you do.
When you try to tell people what’s different about your work, you end up rambling -- and doubt creeps in... "if I can't explain it, what am I even doing...?."
Stumbling over your words makes you feel like an amateur, which makes it even harder to feel confident.
You know you need to tell people about your work to grow your business -- but the prospect of marketing yourself and your work makes you cringe.
tell me if this sounds familiar...
The truth is, finding the right words to share what you're good at is really hard.
AND staying quiet about your business is holding you back.
it should be easy to talk about yourself and your work, but it isn't.
You know people love the work you’re doing and you're sure there must be even more people out there who need you.
You KNOW there’s got to be a way to explain what you do that doesn’t get you all tongue-tied.
You know if you could just talk naturally about your unique work, everything else would fall into place.
You know you’ve got something special to share with the world.
Get started
One-on-one coaching, strategy, and mentorship to differentiate and articulate what makes you and your work unique.
Finally feel clear, genuine, and confident marketing your business.
This is why I created
the PERSONAL Brand accelerator
You draw in the clients who benefit most from your work, because you know exactly how to explain what you do.
You make real connections with your ideal clients because you feel relaxed and genuine, with the right words on the tip of your tongue.
You write sales pages and create content that deeply connects with your soul–match clients because you’re crystal clear on what sets you apart.
You finally feel genuinely confident because you’ve finally figured out how to tell people what is special about the work you do, without sounding salesy or pushy.
You move forward with marketing your business because you're clear about the value that you offer.
You can finally just talk about yourself and your work without thinking too hard about it - which allows you to make real connections with your ideal clients.
Here’s what's possible for you…
This 6-week one-on-one intensive coaching, strategy, and mentorship experience is the foundation of building a business around your expertise.
You'll get clear about what is different about you and your work and clearly articulate your unique positioning so you can connect with your ideal clients.
Along the way, we'll also tackle the mindset challenges that inevitably come up as you are expanding your impact.
This foundational work makes it easier to write resonant website copy, create compelling content, and produce marketing materials that appeal to your right-fit clients.
You'll have the clarity and confidence to articulate a clear, compelling, and succint point of view which shows your ideal clients that you have the solution they have been looking for.
Introducing,
the PERSONAL brand accelerator
WEEK #1: YOUR OFFER
Position your proprietary offer to speak directly to your ideal client and convey your specific answer to their problem, so you can bring your brilliance and mastery into the world in a way that allows you to sustainably do your best work.
WEEK #2: YOUR MARKET DIFFERENTIATOR
Create a concise and compelling description of what makes your work different and stand out in the market, so you can easily and quickly connect with ideal clients.
WEEK #3: YOUR PERSONAL DIFFERENTIATOR
Identify what is unique about the way you deliver your offer, so you can comfortably talk about the specific strengths, qualities, and gifts that make you so good at the work you do.
WEEK #4: YOUR STATEMENT OF PURPOSE
Identify and articulate the personal experiences that drive you to do your work, so you can build trust with your potential clients by sharing genuinely about your own deep connection to your work.
WEEK #5: YOUR INTRO STATEMENT
Craft a strategic way to answer the question "what do you do?" that instantly sets you apart and efficiently conveys your authority and the benefit of working with you, without being awkward, salesy, or pushy.
WEEK #6: IMPLEMENTATION
Define the ideal model for your expertise-based business and map out the next steps and support needed to have the income, lifestyle, and freedom you've been working so hard to create for yourself.
WEEK-BY-WEEK overview
get started
THE BIG BRANDS HAVE RAVING FANS -- AND YOU CAN TOO.
I saw the power of authenticity in marketing when I worked for Nike and Ralph Lauren (long before I became a coach!).
Despite being HUGE, these companies are known for having obsessive fans who feel personally connected to them.
The truth is, it was easy for us to create deep connections with customers because we were marketing what was REAL and TRUE.
Want to know what Nike and Ralph have that Reebok and Tommy don't?
They're AUTHENTIC.
Nike was legit built by athletes who wore sneakers made with a waffle-iron.
Ralph really does live on a fancy horse ranch and drives luxury fast cars.
I take what I learned about positioning, branding, and differentiation from these big brands down to a personal level in our work together. You'll discover and articulate your unique positioning and build a personal brand that let's your personality shine through.
We'll also deal with the mindset roadblocks that come up when you're putting yourself out there. As a PCC level ICF certified professional coach, I know how to help you get out of your own way.
You'll develop messaging that is authentic to you - so you can show up comfortably, connect with your ideal clients, and build a business that let's you relax into yourself,
My goal for you to to get so much clarity and confidence talking about yourself and your work, that you forget you're marketing your business.
"Annie helped me think about ways to connect with my clients and prospects in a way that highlights my genuine personality and strengths. I got great feedback about how to talk about my business.
Annie gives insightful feedback - noticing things that are both positive and areas of potential improvement. My biggest take-away from working with Annie is to LEAN IN! and use my strengths to connect with people and grow my business.
Working with Annie will help you learn about yourself, grow as a leader, and use what you learn to increase your impact and effectiveness in your business.”
Alisa Skatrud
CFA, Senior Financial Advisor
what clients say...
"Annie is deeply encouraging in a real no bullshit kind of way and full of laughter. Even when what we’re working through is really hard, it’s still somehow delightful too!
My favorite part of working together was Annie’s balance of holding the feeling stuff but also pressing edges.
I think she did this with grace and grit."
-Silvi Alcivar, poet, artist, entrepreneur
what clients say...
Annie is wonderful. She has a way of getting to the heart of the issue in a way that prevents me from getting defensive, which has led to some very eye-opening conversations.
Annie seems to understand the challenges that I have faced in my couple of decades in finance, and how to bridge the gap to personal relationships and growth.
Annie helped me to highlight the positives of my natural style so that I can build on my strengths.
Stephen Newman,
Certified Public Accountant, Financial Reporting Manager
what clients say...
"Through coaching with Annie, I had a shift in perspective and am far more aware of what had been holding me back.
I've seen my motivation and confidence increase and I've gained the resources I need to overcome set-backs and challenges."
Stephanie Baysinger
Recruiting and Operations Manager for a global tech company
what clients say...
"I really liked how you combined the internal aspects of the self and reflected on the business parts. This might be obvious, but I really liked how you took the personal stuff and brought it into the business.
I think you are really good at this and you can really tell when something is off with the tone of voice that gives you hints. You are so good to pick up on this AND also work with it and not ignore it.
I liked how you checked in and cleared the air before we dug in deeper. How you drive the conversations and how focused you are and come back to the main points, was also something I really enjoyed. You DONT forget! I really liked that about you.
Thank you so much again, Annie!
Angie Belsaguy
Professional Artist
what clients say...
"My favorite thing is when Annie would say - "what I hear you saying..."
It would blow my mind! - because it would be so obvious all of a sudden, when it wasn't obvious to me at all before!
Annie's superpower is listening and giving you feedback and making it all so clear."
Deborah Bass,
Blogger at deborahbass.com
what clients say...
"Working with Annie allowed me to see patterns that I had blinders to - which was INCREDIBLY helpful in changing how I showed up at work.
I learned to trust myself, my needs, my thoughts, and inner wisdom in a way that I have never done before.
The work I did with Annie literally changed the outcomes in my life by giving me the courage to level up and make a big career shift."
Jeannie Gracey
Major Philanthropic Gifts Manager
what clients say...
get started
If the Personal Brand Accelerator sounds like the right next move for you, please click below and fill out an application. I'll get back to you to discuss your next steps and we'll decide together if this program is right for you.
it's time to Get clear and confident
In 6 weeks, you'll gain the clarity and momentum you need to confidently and comfortably articulate your unique positioning and move forward with marketing your business.
