As a PCC level Co-Active Professional Certified Coach (accredited through the International Coaching Federation), I have the experience to ask the right questions to help you find your own answers. My background in branding and positioning allows me to offer a unique combination of personal and professional development. I will challenge you to go for what you really want and help you find a path forward when you're feeling lost. 

I believe doing work that is a full expression of your unique brilliance and point of view is the most effective way to create sustainable satisfaction, freedom, and success - as well as a more economically balanced and socially just world.

It's my honor to help you to position your unique expertise. We'll differentiate your work and use your life experiences to position you as a competition-proof personal brand.

You'll finally feel clear and confident talking about yourself and the special work you were born to do.

I help you listen to yourself, because you are the expert on you

Being a coach and running my business this way lets me live in sync with what I care about. I get to read the non-fiction, personal and professional development books I love to read and create content and products that are meaningful and align with my values.



My three kids are all taller than me now and have almost all flown the coop - which means less laundry, more "me-time," and a very excited mama anytime we can all get together!

We have a little urban homestead here in my little suburban backyard - with vegetable gardens and a coop around back, occupied by four chickens, Betty, Ruth, Kamala, and Eleanor. A few years ago, we said goodbye to our sweet, 14-year-old chocolate lab, Luna (and I still miss her!).

Finally, this year, I felt ready to open my heart to a new puppy - her name is Tilly!

I've integrated my personal and business lives into one big, whole, values-aligned life that I love.

You can do this too.

My business is built around all the things I love to do and the skills that come naturally to me - my personal experiences in life and as an entrepreneur, as well as my previous corporate work in branding and marketing with Nike and Ralph Lauren.

I love to strategize with you about positioning your unique expertise - as well as working with you to manage the mindset issues that come up along the way.

I work via phone from my home office because it not only gives us both the freedom to optimize our time, but most importantly creates a real sense of intimacy with clients and creates a dynamic that actually deepens the effectiveness of the work we are doing.

clarity + confidence = freedom

I help high-achievers differentiate and articulate their expertise, so they can build a personal brand that lets them market themselves and their work with confidence and ease.

I work smack-dab at the intersection of personal and professional development because that's where your growing edge is.

I believe your inward personal development work is the key to your outward success.


I've done my learning in real life and in the classroom - and I strive everyday to practice what I teach my clients about finding clarity, making deliberate choices, and showing up fully.

I believe the world would be a better place if we were all able to be our full, whole selves everyday and do the work we love, on our own terms.


If you come by on the weekend, you'll most likely find me at home. Yep, I'm a huge introvert and I love sitting on my porch, reading and drinking coffee. I also might be in my garden up to my elbows in dirt or on my laptop digging deep into whatever business, marketing, psych, or personal development topic has me obsessed this week.

hello and welcome!
I'm Annie Kip.